Strategic Creative/ART Director

I specialise in elevating brands through strategic, visually compelling campaigns that not only create brand fame but also drive consistent growth.

With expertise in all types of engaging content from BVOD and OOH to a killer organic social campaign, I bring a unique perspective to global beauty, fashion and music campaigns.

My focus on cultural relevance and a deep commitment to diversity and inclusion ensures a seamless weaving of cultural nuances with brand relevance, resulting in attention-grabbing and innovative approaches.

GLOBAL IMPACT

Previously held the position of Senior Global Art Director at The Body Shop. I’m an expert in global 360 brand strategy and artistic direction.

Co-Founder of Creative Agency

Co-founded In Bloom, an all-women creative agency that has generated £150k in revenue.

I’m always ready for a challenge, have an entrepreneurial spirit and a real commitment to fostering diverse communities.

Years of Creative Excellence

With 10 years of experience in creative direction, art direction and photography, I’m a dynamic and passionate creative celebrated for my approach and taste.

Notable Collaborations

Created compelling content for renowned brands like Estee Lauder, La Mer, MAC, Bobbi Brown, Adidas, Nike and Converse,

as well as photographed popular artists and actors including WizKid, Micheal Ward, Daisy Edgar, MsBanks, and Bree Runway.

Mentor for Emerging Creatives

Passionate about nurturing emerging talents, I actively mentor aspiring creatives at the beginning of their careers.

I believe in the power of community and continuously shares powerful tools and advice to creatives who like me don’t have a traditional journey within the industry.

Publications

My work has been featured in prestigious publications such as Vogue, PauseHer, Refinery29, WAVE Mag, Les InRocks, gal-dem,

Hunger Magazine, DJ Mag, MusicWeek, Push the Mag, NATIVE, NY Times, Bustle, Getty Images Creative, BLONDE and more.

AWARDS

Acknowledged as one of the '100 rising stars inspiring change' by The Dots in 2020.