A StrateGIC CREATIVE DIRECTOR,

I specialise in elevating brands through strategic, visually compelling campaigns that not only create brand fame but also drive consistent growth.

With expertise in all types of engaging content from BVOD and OOH to a killer organic social campaign, I bring a unique perspective to global beauty, fashion and music campaigns.

My focus on cultural relevance and a deep commitment to diversity and inclusion ensures a seamless weaving of cultural nuances with brand relevance, resulting in attention-grabbing and innovative approaches.

AND A GLOBAL SENIOR ART Director,

Previously held the position of Senior Global Art Director at The Body Shop. I’m an expert in global 360 brand strategy and artistic direction.

I currently work freelance at Estée Lauder Companies.

A Co-Founder,

Co-founded In Bloom Creative Agency, an all-women creative agency that has generated £150k in revenue.

I’m always ready for a challenge, have an entrepreneurial spirit and a real commitment to fostering diverse communities.

AN EXPERT AT THE HEART OF CULTURE,

With 10 years of experience in creative direction, art direction and photography, I'm a dynamic and passionate creative celebrated for my approach and taste.

I've directed shoots for renowned brands like MAC, Bobbi Brown, Adidas, Nike and Converse, to name a few,

as well as photographed popular artists and actors including WizKid, Micheal Ward, Daisy Edgar, MsBanks, and Bree Runway.

A PUBLISHED AND AWARDED MENTOR

My work has been featured in prestigious publications such as Vogue, PauseHer, Refinery29, WAVE Mag, Les InRocks, gal-dem, Hunger Magazine,

DJ Mag, MusicWeek, Push the Mag, NATIVE, NY Times, Bustle, Getty Images Creative, BLONDE and more.

Acknowledged as one of the '100 rising stars inspiring change' by The Dots in 2020.

Passionate about nurturing emerging talents, I actively mentor aspiring creatives at the beginning of their careers.

I believe in the power of community and continuously share powerful tools and advice to creatives who like me don't have a traditional journey within the industry.