ESTEE LAUDER
As Freelance Senior Art Director at Estée Lauder Companies UK&I, I worked across a wide range of brand campaigns—each with unique challenges and creative opportunities. From strategic hero launches to fast-turn seasonal moments, I brought fresh thinking, precision, and a modern visual language to every brief.
YOUR COMPLEXION, YOUR WAY.
My first project for Estée Lauder focused on elevating the complexion range across paid and organic channels. The work resonated so strongly with stakeholders, it expanded into print media and full-scale OOH, including a tour bus wrap that traveled the UK. A powerful example of creative impact and audience reach.
SPRING CHOICE
This campaign called for creative innovation. We needed to clearly communicate a "choose your gift" mechanic — something often confusing to consumers. With a simplified photography execution, I envisioned a modern, UI-inspired animation concept that brought clarity, style, and a fresh, avant-garde aesthetic rarely seen in Estée Lauder communications.
