A refined paid and organic social campaign designed to hero La Mer’s two iconic moisturising creams.

Drawing on the natural rhythm of light, the concept explored the timeless harmony between skincare and the moments of the day. I used dynamic lighting and shadow play to capture the balance between morning radiance and evening serenity, reflecting the sensory experience La Mer brings to both day and night rituals.

With a minimal yet cinematic approach, this campaign brought elegance, atmosphere, and depth to a social-first execution—elevating product storytelling through light, tone, and texture.