BOBBI BROWN
I led the More Beauty, Less Effort campaign — the largest ever produced by the UK&I local team. From initial strategy to on-set direction, my input as Sr AD shaped every stage of the creative process. The campaign positions Bobbi Brown as the beauty brand that supports women through life’s unpredictable, fast-paced moments. It taps into the emotional power of showing up confidently and authentically, empowering women to embrace each day fully — even when their schedules are demanding.
Through three relatable, everyday scenes, we captured moments from a day in the life of 3 busy women — showcasing how Bobbi Brown’s multitasking, long-wear products gives them the confidence to look and feel their best, effortlessly.
The campaign launched across BVOD, OOH, VM, and both paid and organic media.
CREDITS
Director & Sr Art Director: Sarah Harry Isaacs
Producer: Emily Wood
Creative Lead: Anais Dimech
Art Directors: Amy Borley, Shana Watson
DOP & Grade: Oswald Lam
Photography: Jen Salt
1st AC: Vato
Gaffer: Alexa Morgan
Spark: Lucy Rooney
DIT: Rhianna Davies
Set Design: Georgia Currell
Styling: Molly Haylor
Hair Stylist: Mark Francome Painter
Makeup Artists: Hollie Olivia, Aimee Morrison
Graphic Design: Becky Rollings, James Smiths
Copy: Luke Todd
Editors: Bryony Watson, Elliott Lush
Retouching: Jason Pieterson, Dan Wells
Sound Design: James Downham
Production Assistants: Shahla Sanyaolu-Wilson, Zara Kadi