MAC COSMETICS

A high-impact, celebrity-driven campaign for MAC’s new Nudes Collection, featuring cultural icons like Martha Stewart, Julia Fox, Odell Beckham Jr., Beabadoobee, Tiffany “New York” Pollard, and Maura Higgins.

I led the UK&I rollout, with Maura fronting our local creative. The campaign played on the idea of “leaked nudes,” blending cheeky cultural commentary with MAC’s bold, unapologetic identity. My role spanned full creative direction across stills, video, OOH, CRM, and paid/organic media, all under a tight turnaround.

The result: a culturally resonant, high-impact launch that extended global buzz into the UK&I market with real authenticity and creative edge.